Companies were experimenting with styles and fabrics, some adding other materials to the paper to increase durability and allow the clothing to be washed several times before it’s life was up. Costing less then $5 a pop this was disposable fashion at its very best. And if it got dirty, they would just throw it out. People loved that they could cut it shorter with a pair of scissors or fix it up with some tape. In 1966, the marketing department at Scott Paper unbeknownst to them, would set a new trend that would make history when they came up with the idea to promote their new products. The Scott Paper company were launching their new weave of paper products, Dura-Weave, a type of paper that was thicker and more durable than before. Originally the dresses were created as a marketing ploy to promote a new range of paper plates and napkins.
Yep, not just for those cut-out and dress-up paper dolls. If it could be cut and sewn together, it could be classed as clothing. It was an explosion of bold colours, crazy patterns, daring cuts and innovative material. The sixties played around with fashion like never before. The good, the bad and the interesting… The Paper Dress At MessyNess圜hic, we spend a lot of time in the 1960s, revisiting rock & roll communes, getting to know forgotten muses and venturing out on hippie trail, but we thought it was about time we did a retrospective of style from our favourite decade.